Google Analytics for Nonprofits

Google Analytics for Nonprofits
Tuesday, September 27, 2016 9:30 AM–12:30 PM Main (Oakland)
 
Join us for this introduction to Google Analytics and discover how to track your nonprofit’s success and improve your online presence.

Attendees will learn how to:

• Track visitors and their engagement with your site
• Utilize data to understand who your audience is (who they are, how they got to your site, what they do on your site)
• Establish and set up Goals to track Conversions
• Create Segments, Views, and Filter data
• Generate Reports, set up Custom Reporting, and utilize additional tools to readily access the data that is the most important to your organization
• The benefits of Search Engine Optimization will also be explored so that you are maximizing your site’s exposure and the experience of those visiting your site – whether they are seeking to be a donor, volunteer, member, or someone to benefit from your services.

The speaker is Maureen Kennedy Macel, Digital Marketing Campaign Manager & Google Analytics Specialist at the Pittsburgh Post-Gazette & BENN Solutions. Maureen started her career as an AmeriCorps VISTA with the Allentown Community Development Corporation then spent six years as an IT Project Manager before transitioning over to her current role in digital advertising and Google Analytics.

The fee to attend this workshop is $20 per person, which includes a light continental breakfast.  Space is limited and registration is required by calling the Nonprofit Resource Center at 412.622.6277.

Address
CLP – Main (Oakland) – Classroom A
4400 Forbes AvenuePittsburgh 15213
412.622.3114

Contact:
Nonprofit Resource Center
Phone: 412-622-6277